STRUT 2013 – The Workplace on the Runway


CDI Wins “Most Wearable” Award at STRUT 2013

Corporate Design Interiors (CDI) had the pleasure of participating in this year’s STRUT runway show sponsored by IIDA of WI.  Design teams from throughout Wisconsin are paired with manufacturer’s representatives from the interior design and architecture field to collaborate in creating unique, product-inspired couture. The annual STRUT event showcases fashion designs on the runway to raise money for the Ronald McDonald House Charities of WI.

Teams were asked to develop concepts and create outfits inspired by this year’s theme, Wisconsin Music, and this year’s event color, Pantone’s 2013 forecasted Emerald Green.

CDI’s design team of Amy McGuine, Kelly Hamilton (team model), Heather Nemoir and Peter Topetzes collaborated with Janice Schroedel of Kimball Office to create a dynamic couture gown inspired by the Wisconsin band Garbage and crafted of all furniture materials (panel/seating textiles, wood veneer, metal panel tiles and drawer pulls).  CDI and 18 other design teams helped raise $15,000 for Ronald McDonald House Charities of WI.




“It was a fun day from start to finish with everyone feeding off of the creative energy in the air” says Heather Nemoir, Partner and Director of Design at Corporate Design Interiors.  Beyond the designers creating the garments, there were professional stylists back stage as well.  Hair and make-up were provided by VICI Capilli Salons & Spa.  Professional photos featured above were provided courtesy of Scott Detweiler Photography.

When asked if they would participate again next year, the CDI team answered with a resounding “absolutely”.  For more information on the event, visit the STRUT 2013 Facebook page.  Watch how Kelly, CDI’s model, rocks the runway effortlessly during dress rehearsal. It’s no wonder the dress was awarded “most wearable” when she makes it seem so easy to wear a metal lid on your head and a collared top made of leather and cables.  Click on icon to view.